A brand image is a mental picture of the product in mind of the consumers. Sometimes or the other someone must have asked you –How’s the product? And your reply must have been either positive or negative. The moment you say the product is really good – this means you have a good image of the product, at least for the time being. Consumers make their buying decision on the basis of images they form of the different brands offered to them. Even when the competing brands look the same, buyers often perceive a difference in the company or brand images. A Brand Manager is responsible through communication and other creative efforts to contribute to the positive image making of a brand
Career opportunities as a brand manager
The brand manager is a person responsible for projecting a positive outlook of the company’s brand, the product or services offered by the company. It is the job of the brand manager to make sure that the brand works positively and authentically in terms of standing out potentially from the crowd by taking care of objectives such as packaging, brand message etc. As a brand manager you would be representing the values of the company; and, in some important way, increasing the market value of the brand afar from what the brand actually is worth in terms of physical assets and intellectual property.
As a Brand manager you constantly have to work with a wide range of people
Market researchers: A brand manager needs to ensure that the brand is able to manage touch with its potential customers, the general market and so on.
Product developers are the people who are responsible and ensure that the product fits in with the image and values of the company which helps the brand manager in turn to present a positive brand image in the market.
A brand manager constantly needs to co-ordinate with creative officials in advertising agencies as advertising through brochures, outdoor advertising for which creative are a must for a brand image
A brand manager needs to work in tangent with other marketing officials within the company or outside to work towards the brand image.
A brand manager needs to work in harmony with Public relations officers who take care of al the PR functions of the company and its product.
Since a brand manager is involved in dealing with so many different kinds of disciplines, it becomes essential to have good amount of work experience through work placements and internships to intrinsically be part of, brand management as a brand manager. The earlier you start there are more positive chances to get working efficiently and having an edge over others working in the same industry as a brand manager.
You can start as a
· Brand executive manager move on to the position of senior brand executive manager and after gaining essential expertise and experience in the field you could move on to work as Brand manager or a Senior Brand manager.
Education and Training needed to be a Brand Manager
A MBA in the field of Marketing and Communications or an equivalent degree in Advertising from a reputed university can help you secure a job as a Brand manager.
The amount of competition for the post of a brand manager is intense for which a good potential degree and prior work experience with desires requisites is a must.
Initially most brand managers start off in in-house marketing departments in advertising agencies, manufacturing companies etc.
Additional skills required to be a brand manager
· A brand manager must be highly loyal towards the brand
· Should have good analytical skills.
· Should be able to communicate well
· Must be a good listener
· Should have a creative vision.
Because of the requirements for substantial market, the image of product maintenance is very important which the brand manager is responsible to build and maintain. If you are planning to opt for a career in this field you should be prepared to face tough competition as for securing jobs in this industry you firstly should be able to present a positive image of yourself to be the rightful candidate and sell yourself to the employer. All the best.
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