List of Careers

One needs to be very careful in writing an Advertising Executive resume, for the reason that they cater to the people with top notch positions in an organization, most of which are from the management background. It is definitely an important task to present yourself before you meet.

Technical resume formats can be used by any candidate but are most useful for those who have a high powered career in one field, especially for executives with a management experience of over 10 years.

The resume should cover ones abilities, skills, special attributes and their career goal. Any personal statement, if any, should make a good impact by highlighting major achievements from the career that you have ruled. You also need to explain how your employers were benefited by your sincere and excellent performance throughout the tenure and this is a form of presenting yourself boldly before your entrance. Also, mention the values that you added to companies that you worked for. This would be an added advantage.

Advertising Executive Resume formats are generally written using Times New Roman font or Aerial font. Since, it is necessary to cover an expansive work history; the executive summary is likely to be longer than three pages. Hence, it is advisable to keep the resume concise and avoid too many fillers or adjectives. If the details are more, then those can be covered in the portfolio file that you can carry with yourself during the interviews.

In an Advertising Executive resume, achievements are detailed at the top of the first page, so that the interviewer or the selector is able to get hold of the resume at the first glance itself. Additionally, you should include professional memberships, voluntary work, teaching experience as well as rewards and recognitions; it becomes easier to comprehend the talent.

When writing your Advertising Executive resume you should adhere to the following few guidelines:-

• Write using Times New Roman font or Aerial font.
• Include details of your achievements along with the relevant experience on the first page itself.
• A personal profile should include an executive summary of you.
• The technical or the executive resume is about your experiences, how you gained them and applied them. Just explain briefly and the rest can be told in the interview.
• You need not list all previous responsibilities, but only those which are relevant to the position in consideration as this is what you want.
• Include all experiences that add value to your resume in relation to the job or the appointment you have applied for.

Three year or four year degree programs are available in many colleges and universities of the world. Some of the important degree courses that are a part of the advertising world are as follows:-

Advertising and Copywriting Essentials – Through exposure to advertising case studies, past and present, students with minimal advertising experience learn the essential language of advertising.

Art Direction and Typography Essentials – This course establishes essential art direction and typography skills and knowledge through a combination of lectures, studio work, readings and assigned projects.

Typography for Advertising Designers – Students are trained and encouraged to use typography as a sophisticated tool for expression in marketing communications and to apply typographic design principles in ways that are consistent with brand strategy.

Advertising Studio: Creative Strategies – Students in this course construct visual and verbal solutions directed toward a defined market niche based on research and analysis of key prospects and competition.

Copywriting – Students develop versatility and sophistication in their copywriting through exposure to techniques used in various genres (humorous, emotive, and literary) and hands-on projects in which they emulate styles successfully employed in those genres.

Art Direction – Students learn to direct the balance of elements including copywriting, typography, illustration, photography, sound, animation and visual effects to facilitate the communication of a message.

Advertising Copywriting – This course offers the opportunity to examine and practice the principles and conceptual processes of advertising, as they pertain to copywriting.

Advertising Production – Students explore issues of production for various advertising media. Through lectures, workshops, and field trips, students learn to select, plan and budget for the variety of elements required to create and execute successful advertising.

Advertising for Alternative Media – This course addresses new advertising design opportunities extending beyond traditional media.

Global Marketing Solutions – In this course, the students explore global advertising and the factors involved in translating marketing messages across continents and cultures.

Business Practices of Advertising – Students learn the mechanisms necessary to maintain a viable agency through trend analysis within the sales environment, agency foundation, ethics, management, client recruitment and servicing, and production for an ad campaign.

Advertising Portfolio – Students create a portfolio within formats relevant to industry expectations.

Graduate Field Internship – Students in this course undertake a field assignment under the supervision of a faculty member.

Graduate Teaching Internship – Students in this course undertake a teaching assignment under the supervision of a faculty member.

These degree courses are made in a way that the student is able to bring forward the skills to its best.

There are various courses and programs available in various institutions that one can apply for depending upon their interests. Some of them are listed for reference:-

Introduction to Advertising Design – This course provides an overview of the advertising design industry. Students are introduced to the roles of advertisers, ad agencies and the use of various advertising media.

Creative Concepts – In this fundamental studio course, students learn and practice a set of concepts, skills and techniques.

Advertising Perspectives and Profiles – This course surveys the evolution and achievements of advertising through the investigation of advertising trends, past and present.

Creative Copywriting – This course surveys the written expression and economy of words and thought associated with advertising and creative thinking.

Fundamentals of Typography for Advertising Designers – In this course, students learn the essentials of typography as it applies to advertising design. Its history, evolution, terminology, classifications and application principles are all explored.

Understanding Client Objectives –This course starts with the introduction of the four Ps: product, price, place and promotion, and then transitions into a deeper investigation of the latter of these principles.

Digital Production Skills for Advertising Designers – Digital design software applications are the essential tools of the advertising designer today. Upon successful completion of this course, students have a working knowledge of the essential software applications.

Business Practices for Advertising Design – This course addresses fundamental business concepts particular to the advertising design industry, including creative development and professional practices.

Art Direction – This course focuses on development of the skills required of an art director.

Account Planning – The role of the account planner in advertising is the focus of this course.

Specialized Copywriting – In this course, aspiring copywriters develop the ability to create engaging, relevant verbal messaging for marketing components that demand extensive writing.

Copywriting for Print – This course enhances the student’s ability to influence human thinking and buying behaviors through the power of the written word.

Advertising Design and Typography – This course expands upon the fundamentals of design and typography as they relate to the field of advertising.

Web Advertising – Focusing on production of Web-specific advertising materials, students demonstrate applied and theoretical knowledge of interactive advertising development.

Advertising Design for Alternative Media – This course explores advertising design opportunities beyond traditional media.

Not-for-Profit Advertising – This course addresses and debates a number of contemporary social issues, including environmental, preventative health, education, community well-being and corporate exploitation.

Political Advertising – Offering a blend of political science and communication skills, this course educates students in political advertising, the full-time, well-practiced profession.

Advertising is a paid form of communicating a message or the slogan by the use of various types of electronic and non-electronic media. Advertising basically aims at making of the development of the ads that are designed to influence the purchasing behavior or thought patterns of the potential consumers and the general public.

If we see the market place, it is cluttered up with all kinds of products and it is because of advertising that the manufacturers rely on to, to make them stand out from this clutter. For this they use all kinds of medium available to them. This leads to the fact that there are many types of openings in this sector for an individual to explore and gain success.

Basic eligibility criteria for anyone to enter into this field are higher secondary certificate. The duration of the course is ranging from one to three years. The career options available for the persons are ranging from advertising, marketing, promotions, public relations and sales manager. All of these appointments are working in the office. Working long hours including evenings and weekends is just a common thing and hence working under pressure is just a normal routine because of the necessity of meeting the deadlines. Remember that if you are not first, someone else will be.

The other career options in advertising are becoming the crew members for an ad filming world. This requires working at odd timings at odd locations and one has to travel a lot. But if you are a kind who has the fire of learning something different, something cool, this is a place for you. The equipment used is extensive. From cameras to lights, from computer animation to making of film, from editing to reflections, it involves lot of expertise to come up with something very new and original. In this world you can create the farthest of your imagination. All you require is a skill.

If you are not the working type, then you would like to teach. Yes, there are career options available for an individual to even teach to the younger generations. Every year, there are thousands of jobs available asking for a lecturer or a professor for the students in an advertising college or university.

Whatever career option you choose for yourself, should match your skill and then only you would be able to see yourself rise in the times to come.

When you are finding out the college for learning advertising, there is a requirement to consider the five items before you go ahead and take admission. These are internships, admissions, requirements, accreditation and the faculty. When one is trying to compare the colleges, it is very important to select the criteria that can be independently verified. One should try and avoid making a decision based on marketing materials, other’s testimonials or statements by the institution itself. The basic aim of all the colleges is to teach the students how to increase the sales and improve the image of the company. This is what you should keep in your mind before you choose a college. These colleges can be independent schools or can be a part of a bigger university.

This selection of the best school or college by you should be based on your aims or the goals. You should also consider your previous achievements and your skill levels. Look for a school or a college where you can find yourself challenged as well as successful. Review the brochures and choose a course that best fulfills your desires. Advertising colleges can provide one with a range of programs and courses, from visual arts to marketing to advertising project management.

You will be able to find a wide variety of internship programs and business relationship programs available in the best of the colleges throughout the world. Work experience is definitely necessary and come very handy for furthering up in this field. Look for schools that are associated with both large and small firms, commercial and nonprofit industries, as well print and online media outlets as this will help you in increasing your horizon of reach and selection. For example, a large firm will look good on your resume, but your actual involvement can be quite limited in terms of career. A smaller firm may not be as well known, but might provide more actual responsibility and learning. Now it is again your perception that comes handy as to where you have to proceed.

This means that one has to select the best college, in which the person is able to accommodate their other obligations and responsibilities. For example, a person working full time would like to join the course with evening classes.

People who have reported the greatest satisfaction to them with advertising colleges and want to work in the advertising industry where they enjoy a challenge and such people are naturally creative. The workload in the colleges is quite heavy and most students find that a most of the time and effort is used to bring their work up to the required standards of the industry. But then this is what is required and this is what you are being trained for in advertising colleges.

The advertising schools can be grouped into two broad categories. The first is the universities with full marketing and advertising programs and the second are the colleges with more technical advertising programs. University programs are typically regarded as more prestigious than college programs as entrance requirements are generally higher as there is a competitive exam for this also. Some of the universities also go in for conducting interviews before offering admissions. However, this does not mean that college programs or their graduates are any less qualified or likely to succeed in the advertising profession.

York University is a large and a very well known school located in Toronto. They offer degrees in marketing in which students learn advertising as subject. They have an option of conducting the studies as specialized studies for the subject.

There is yet another institution named University of Toronto and it is Canada’s biggest university and offers a four – year degree that allows students to study business and marketing along with advertising and related subjects.

In the contrary, the college syllabus are more focused specifically on advertising with no other training besides that related to advertising is provided. This way, a student is able to get into the subject as deep as desired by the individual and has more chances of improvising on their skills.

Advertising comprises of several creative skills including copywriting, editing, radio, TV and storyboard etc. Today, the young generation is mainly interested to pursue a desirable career in their favorite field of advertising. Many countries have established as hubs of education and creative activities. It has resulted in the establishment of a number of advertising institutes to fulfill the growing demands of current generation.

Coming from any part of the world in search of best advertising colleges, one will find them to have a very long list of both advertising courses and advertising institutes in almost all major countries. All advertising institutes are offering best advertising courses according to the current standards of Art, Media, Management and Mass Communication. So, one can surely make a successful career in any field of advertisement upon completion of advertising courses from one of the advertising colleges in any state of India.

The admission forms for the colleges are available on the internet websites and those can be obtained by paying nominal fees and thereafter, the application is processed by the college, which then conducts the entrance exam or the interviews or both, as per the policy of the college or the university.

Advertising is a process and not at all a medium, and it uses different media forms to communicate. Advertising, in its very simple form, is the way in which the vendor or the manufacturer of a product communicates with the consumers or potential consumers via a medium or many different media. This means that media actually becomes an interface between the advertisers and the consumers.

If we see carefully, we would realize that advertising today is all about communicating the complex range of messages about a product and this process is further classified as branding or brand advertisement. In order to create a brand identity and get recognition by the consumers, they require a symbol that is specific to that brand. This symbol helps in associating the symbol to the brand.

Advertising has also become a media institution by itself. This means that it has become an industry of its own kind having its own rules and own way of doing things. This industry has grown to such a large extent that there are award giving bodies existing for advertisers and advertisements. The advertising companies are known as agencies.

If we look around us, we would find that our world is filled with advertisements. They extend their reach in almost all the things we see and imagine. Billboards, newspapers, magazines, books, tracks, radio, television and pamphlets are just a few mediums that are used for advertising. This industry has grown so much that there are now educational institutions that run courses for various levels of advertising studies. It would definitely be not wrong to say that advertising has become a part of our culture.

Advertising now-a-days reflect the values of the society we live in. Our own culture would provide plenty of material for future investigation. “Dressed to kill”, an advertising campaign for Wallis tell us a lot about the attitudes to women from both male and female point of view. This also represents the power of sexuality in our society.

Advertising makes the world go around. The study of advertising is very essential for the media studies student. Also, in order to analyze form and content, one needs to understand how advertising allows other media to exist and how it tries to generate the cultural identities. A world without advertising would be a different place to live than what we know off. Advertising is growing day by day, unleashing the barriers of imagination.

Advertising is an illustration of the product to make the consumer, customers and the general public becomes aware of its existence. This helps the potential buyers, the general public and the actual users of the product become aware of the qualities of the goods and the services that are provided by the companies.

This simply leads to a generalized definition of advertising and it can be defined as a paid form of non-professional yet encouraging, complimenting and optimistically favorable representation of the goods and the services to a group of people that is identified as sponsors. Advertising does not include distribution of free samples or offering gifts and bonuses. These are sales promotion concepts and are different from advertising. In plain and simple words, advertising is just an introduction of the product to the general public.

There are people who must be thinking that advertising is a process of selling the items. It is a secondary task that is a resultant of the real aim of advertising and that is to make the general public and the potential buyers get aware of the goods, products and services available under a brand.

Advertising plays an important and essential role in any successful business. It is a means not to sell the brand, but to make the public aware of the brand that they buy it and helps in increasing the sales. This awareness created by the brand makes the general public conscious to the products, services and goods under the brands and pursue people towards brands and make them buying better brands.

Apart from creating the awareness in the general public, advertising is also used to make business more popular within the circle of potential buyers. Advertising helps in increasing the profit of the companies by increasing its revenue. Though there is an expenditure incurred on advertisements, yet it can turn as good boost in the earnings.

The non-electronic mode of advertising advertises brands via newspaper, pamphlets, brochures, magazines, journals and books. This is basically the print media. The reach of this media depends on the type of medium selected for advertising. Many a times, it is a localized and is cheaper.

Advertising by means of electronic means of communication is the most popular way to advertising of the brands. One can cover a wide range of audiences of all ages, color and gender by using this means of communication. Television viewers are in every home and this is what the advertising agencies exploit. If one is advertising on television, the brand would be introduced in almost every house, at the same time.

All of us see television and there are commercials in between your favorite serials or movies. Many-a-times, it must have had happened with you all. It is very interesting to note that a thirty second commercial attracts customers and sometimes tempting you to buy certain categories of products. Now, if you get an adrenaline rush every time you see an interesting commercial, the advertising field is the perfect world for you to explore.

Advertising is all about informing the public and building a brand value for a certain product. Any person who wants to join in the advertising world should be a good communicator, should be creative and should possess the ability to handle work pressures. There is always an option to join the advertising agency or join the production house to learn the knack of this field. An advertising agency generally has a client service division, copywriters and some art directors. On the contrary, an ad production house has camera persons, directors, writers, assistant directors, production team, editors and a whole unit to setup for a full film shooting area. Each member is skilled in their jobs.

It is has been learned over a period of time that it is preferred that the young people should join the advertising agency first. This helps the fresher’s to learn everything from the scratch.

In the world, there are numerous colleges offering good courses and programs on advertising. A person interested in getting into client servicing or copywriting can start gaining education in any of the fields they are interested in.

The salary structure in the advertising world is quite decent. One can start off at a junior level and then work towards reaching the top provided he has the aptitude to rise in life. Most advertising agencies take fresh graduates as interns and also pay stipend.

There is another angle to it that many of the fresher’s believe that they can earn good money in a short period of time as they also see the glamour in this field. But one who is into it would tell you that there is a lot of hard work that is required even for making a small print advertisement. So anyone who is trying to enter into this field should be prepared to give in their best. After all it is success what everyone wants, and there is no shortcut to success. So work hard and go ahead.

The very first essential for advertising is to first educate about the business. Go into finding out as much possible about the advertising business. How the agency does work! This way you will be able to get the various hierarchy levels in the agency. Now, it is a choice as to what career area or department one wants to work. Once decided, read all and every bit of relevant material that you can find in articles, magazines, book and internet. Once you are above your previous self, then is the time to explore in actual terms.

When you have the knowledge of the basic functioning of the business, then comes the time to talk to people. Try gathering the contacts or friends working in the business. Get counseling about what you are thinking and attempting to do. For this, have talks with your college instructors and career counselors.

There is a very common belief that has always painted results. A common saying that one source of information can lead to ten others is best available in this field. The more knowledge you have about your chosen area of career, the better you can present yourself as a first-rate candidate to the agencies. The competition is tough and chance favors the prepared.

The second essential of advertising is to target your prospects. For this one has to decide on what factors are important to you about a company and assess prospective employers on that basis. Apart from this, try using the Standard Directory of Advertising Agencies, which is popularly known as the “Agency Red Book”. This book is available at most of the libraries and lists all the agencies throughout the world. This book is a handy book as it gives the names and titles of key people, size of agency, and a breakdown of the media in which the agency invests its clients’ money. The stock market also helps in knowing the financial condition of the agency.

The third and the most essential component of advertising is to develop a strategy. Because of the competition for jobs in the field of marketing, one must be capable enough to develop their own strategy to communicate their unique qualities. This does not mean that one should become a big bag of hot air. Such people fall badly and then fingers get raised. Developing a strategy will help in getting your commitment and analytic thinking. This is what will make you stand out from other candidates.